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Patching Strategy

This is another emerging business strategy in changing market environment. In turbulent markets, businesses and opportunities are constantly falling out of alignment. New converging markets produce more, and, of course, some markets are fading. In this landscape of continuous flux, it’s more important to build corporate-level strategic processes that enable dynamic repositioning than it is to build any particular defensible position.

Smart corporate strategists use patching, a process of mapping and remapping business unit to create a shifting mix of highly focused, tightly aligned businesses that can respond to changing markets opportunities. Patching is not just another name for reorganizing; patching has a distinctive mind-set. Traditional managers see structure as stable; patching mangers believe structure is inherently temporary. Traditional managers set corporate strategy first, but patching managers keep the organization focused on the right set of business opportunities and let strategy emerge from individual businesses.

Although the focus of patching is flexibility, the process itself follows a pattern. Patching changes are usually small in scale and made frequently. Patching should be done quickly; the emphasis is on getting the patch about right and fixing problems later. Patches should have a test drive before they are formalized but then be tightly scripted after they’ve been announced. And patching won’t work without right infrastructure: modular business units, fine-grained and complete unit-level matrices and companywide compensation parity.